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Torrid Debuts Denim Campaign with a Curvy Cast

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Denim has not always been the friendliest fabric to the plus-size customer—something that Torrid is trying to change as the brand launches its Fall 2016 campaign with an exciting roster of plus-size women, including models, fashion bloggers, Torrid customers and employees.

The campaign features eleven women wearing Torrid’s eleven fits of jeans in sizes 10 to 30. The cast includes “Orange is the New Black” star Adrienne C. Moore; fashion bloggers Simone Mariposa, Allison Teng and Loey Lane; Torrid models Georgina Burke and Philomena Kwao and the winner of the 2015 Torrid Model Search, Lyanna Lynette.

Liz Munoz, Torrid senior vice president, said, “The blue jean industry insists on fitting jeans on fit models whose shapes don’t represent what American women really look like. Everything we do at Torrid is done with our customer in mind; it’s always about her. We fit on a fit model and cross check on multiple girls of varying sizes, and then tweak the cut until we know they really fit everyone.”

The campaign will be featured in Torrid stores nationwide, online and on brand social channels and YouTube.