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Trendsetting Consumers Want Denim to Push Boundaries

Experimental fits and conceptual pattern-making resonate with “Vogue,” a consumer demographic described by Bluezone as “trendsetters and early adopters” of new fashion.

The denim trade show, held in Munich, Germany Sept. 5-7, outlined eight demographics for mills and brands to consider while building their collection. The conceptual trend space was assembled in partnership with Monsieur-T Studio, an international studio for denim and bottom design. Rather than focus on seasonal trends, the space offered insight on the style preferences and looks each demographic favors—from fabric weights and hand-feel, to trims.

For the style set, jacquard fabrications with geometric and nature-inspired patterns, sheer and shredded denim and high and low contrasts highlight the craftmanship of each fabric, while maintaining the fashion’s wow factor. T-shirts made of patchwork indigo knit, bleached out jeans, dramatic fades and generous indigo-color splatter make daring statements. Fluid lines, Tencel blends and drapey effects bring a pajama-like feel to pleated wide-leg culottes, while ultra-wide jeans keep shape with heavy weight fabrications.

Trims consist of high shine silver, blue leather or translucent back patches and elements with oil slick or hologram finishes.

Monsieur-T Studio Founder and Creative Director Tilmann Wröbel urges mills to consider making more trendsetting denim for men, as most of what he sees in the market is geared toward women’s fashion.