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This Veteran-Owned Brand Is Launching Jeans Made with American Selvedge

Trinidad3 Jeans is starting a new chapter in its patriotic story. The men’s denim brand founded by U.S. Martine veterans Trinidad Garcia III and Joe Lafko will launch its first jean made with American selvedge denim on July 4.

The brand exclusively partnered with Louisiana-based Vidalia Mills for the new selvedge fabric made on the antique Draper X3 looms that once weaved Cone Denim’s renowned White Oak denim. The selvedge denim fabric itself is made with cotton grown from BASF’s sustainable e3 cotton seeds farmed in Texas and Louisiana.

The American Selvedge jeans features hallmarks of the Los Angeles-based brand, including its signature no-rivet design, a red bar tack on the left seam, smooth flat felled seams, and clean and unembellished back pockets. The American Selvedge jean will be available in sizes 28 through 40 and will retail for $185.

“We knew we wanted to be able to have a classic feel and character to the jean, but we didn’t want to just make something that was run of the mill, so to speak,” Garcia said. “We had to have our touches, our thoughts and our personal heritage engrained in it.”

Trindad3 intended to launch the jean earlier this year but COVID-19 forced delays in the project. The brand was one of the first to pivot production from jeans to face masks at the start of the coronavirus pandemic in the U.S. In just seven days, the team produced 20,000 masks for hospitals in need.

The new launch date, however, is an opportunity for the made in L.A. brand to celebrate Independence Day in a special way, Lafko said.

The new style joins the brand’s newly released stretch denim collection and denim neck gaiters. Trinidad3 is sold almost exclusively on the brand’s website, though the company is expanding its wholesale business this fall. The brand will be exhibiting at the upcoming August show at the Dallas Market Center.