True Fit is in expansion mode. The retail industry’s data-driven personalization platform for apparel and footwear announced Monday a new $55 million Series C investment.
The new funding will further develop True Fit’s AI data platform, as well as advance innovation of its personalized style, fit and analytics solutions. It will also expand the company’s offerings to include more robust open APIs, new AI-driven integrations and new capabilities such as personal outfitting, chatbot virtual stylists and enhanced visualizations.
Using AI technology, True Fit maps the detailed style, fit and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with personalized recommendations via a software program, including personal style rankings, fit ratings, size recommendations, fit details and merchandising analytics.
Insights and analytics from True Fit can also help retailers and brands make accurate merchandising, marketing and manufacturing decisions.
The financing comes at a time of growth for the Boston-based company. True Fit tripled its commercial growth year-over-year in 2017. The platform is used in 200 global retail sites and its network of registered users surpassed 55 million.
G-Star Raw, Silver Jeans Co., Mavi and 7 for All Mankind are among True Fit’s denim partners.
“The retail industry is experiencing an exciting and profound shift toward great, personal experiences, and rich, data-driven personalization is at the core driving the growth,” said William R. Adler, True Fit CEO. “We are grateful to steward this special data collective on behalf of thousands of brands and the world’s leading retailers, while supporting them with the innovative tools required to successfully compete.”