Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Musicians Line Up for True Religion’s Spring ’17 Campaign

Inditex, PVH, McKinsey, Greats, Lever Style, Jefferies & more on stage Oct. 17. Don't miss Sourcing Summit NY.

True Religion announced Mötley Crüe drummer Tommy Lee, country artist Nikki Lane, and singer/actress Herizen Guardiola as faces for the brand’s This is True Spring 2017 campaign Friday.

The California-based brand chose musicians due to their non-conformist ways. “Each ambassador personifies the unique qualities of the True Religion DNA,” said CMO Tara Peyrache. “We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward.”

The campaign runs digitally through April.

Related Articles

More from our brands

Access exclusive content Become a Member Today!