True Religion is doing a drop with Dreezy.
The premium denim brand has teamed with the 28-year-old hip hop and R&B singer for a one-time 10-piece women’s collection that will be sold exclusively on True Religion’s website starting on Nov. 10.
Called Dreezy’s Diamond Collection, it was inspired by two of her friends of who died. It has new products and repurposed ones that are part of the brand’s True Creators program that stresses circularity.
The assortment features a cropped Trucker jacket, straight-fit jean, repurposed cargo midi skirt, repurposed stacked jeans, a denim mini skirt, a denim wrap top, a denim lace-up bustier, a cropped tank and a thong with True Religion’s signature horseshoe shape. Diamond motifs are used across the collection. Prices range from $39-$179.
“Dreezy was the perfect choice for True Religion’s first women’s collaboration,” said Michael Buckley, True Religion CEO and a Rivet 50 honoree. “Her bold approach to fashion coalesced into an unapologetically cool streetwear collection that feels inventive and very much of the moment.”
True Religion is expanding its women’s business with the goal of making it account for half of all sales and its recent “Go Figure” launch promotes size inclusivity in its women’s jeans assortment.
The collaboration, the first one released since True Religion’s recent 20th anniversary celebration, is the label’s first female-focused campaign in four years. It is the latest development in creative director Zihaad Wells’ collaboration initiative with young creatives which has previously involved rappers 2 Chainz and Chief Keef with the brand.
“I am beyond grateful that True Religion trusted me to have a collection of my own,” Dreezy said. “This is my first time designing with a brand that I genuinely love and we killed it. I was able to dust off my art skills, sketch designs from scratch and work with my close friend Jahzeel for creative support, all while building a relationship with the True Religion team. I’m very proud of the whole process.”