Known for its exaggerated “T stitch” and ultra low-rise styles, True Religion has a reputation for minding the details—a concept the brand maintains 18 years after its founding. And a new artistic collaboration with conceptual artist Jaffa Saba demonstrates just that.
The artist, known for his unconventional approach to reworking existing materials—his Instagram shows unlikely transformations such as a face mask derived from an old sneaker, and a scarf made from a pair of jeans—is working with True Religion on a collection of reimagined denim.
Using upcycled denim from factory defects and overstock from previous seasons, Saba focuses on the details and imperfections that make the scraps unique and saves them from the landfill. The True Religion X Jaffa collection features jackets, denim jeans, bucket hats, shorts, samurai bomber hats, slides, tote bags and lighters.
“We were blown away by Jaffa’s creativity and attention to detail, which is what we embody as a brand,” True Religion international sales director Matt Claydon said. “He’d already created some bespoke True Religion pieces from his own wardrobe, and after meeting, we were all buzzing about a collab. Jaffa’s understanding of the True Religion DNA, taking dead stock and factory-damaged ‘Super Ts’ and reworking them into new original one-off pieces excited us.”
The limited-edition collection is exclusively available in-store at Selfridges in the U.K. as supplies last, with prices ranging from £99-£399 (about $128-$516).
