Water usage has been the issue on the denim industry’s mind, and now True Religion is addressing the problem with a new collection, (D)Hydrate Denim.
The collection uses fabric made with an innovative wash technology that requires less water. To complete the sustainable story, True Religion is using tags made out sustainable forest paper for the line.
(D)Hydrate Denim is available in a boyfriend and super skinny fit for women and a skinny and slim fit for men in shades of brilliant blue with high and low contrasts.
The collection is available at select stores and online, and styles retail for $229.