The first items from Fast Retailing Group’s Los Angeles-based Jeans Innovation Center (JIC) are launching at retail this fall.
Fast Retailing, the parent company of Uniqlo and J Brand, opened the center in November 2016, tapping former AG designer Masaaki Matsubara to lead the venture. The center allows the brands to manage R&D and manufacturing denim under one roof using environmentally friendly processes and product methods and allowing for faster speed-to-market.
The center has three areas of concentration—fabric, fit and finish—which are represented throughout Uniqlo’s Fall ’17 denim collection.
For the new season, the brand takes design cues from L.A.’s laid-back street style. For women, Uniqlo adds high rise cigarette jeans with a straight fit made with stretch denim from Japanese mill (and longtime Fast Retailing partner) Kaihara.
The brand introduces men to its popular women’s ultra-stretch fabrication in the brand’s slimmest men’s silhouette yet. The new skinny fit jean is available in indigo, lightly washed, black and white.
For ultimate comfort, Uniqlo debuts EZY jeans for men and women, which feature a soft back pile fabric and an adjustable elastic waistband. The new line uses special techniques from the JIC to achieve an authentic vintage look.
The fall denim collection is available now in Uniqlo stores and online. Jeans retail for $30 to $50.