Beginning on Cyber Monday, the size-inclusive denim brand once again kicked off a week-long denim drive for Cotton Incorporated’s Blue Jeans Go Green program, which collects old, worn denim and repurposes it for insulation for building efforts around the U.S. Since 2017, Universal Standard’s Denim Drive has helped collect over 23,000 pairs of jeans for the program.
In exchange for old denim, Universal Standard is marking down some of its bestselling styles, regularly priced at $85-$90, to just $25. Styles include the Seine Skinny Jeans (regularly $90), Bae Boyfriend Crop (regularly $85), Riviera Skinny Jeans (regularly $90), and Sava High Rise Flare Jeans (regularly $90).
Beginning Dec. 2, it will also offer its Kelsey Denim Jacket (regularly $98) and Olivia Denim Overalls (regularly $120) for $45.
To participate, customers can purchase one of these styles on the Universal Standard website. Along with their order, they’ll receive a pre-paid UPS shipping label and packaging that they can use to send in their old denim. All items must be 90 percent cotton or greater and not contain any hangers, tags, stickers or plastic.
Universal Standard has offered its denim drive with Blue Jeans Go Green for the past three years. The brand is a leader in inclusive sizing, offering denim in sizes 00 to 40. In 2019, it launched a fit tool that shows how its jeans look in every size, followed by a footwear line just several months later that spans sizes 6 through 13.
Since its inception in 2006, the Blue Jeans Go Green program has created more than 6 million square feet of denim insulation, and has saved more than 1,750 tons of denim from ending up in a landfill and recycled more than 3.5 million pieces of denim.
The Universal Standard Denim Drive will run through Sunday, Dec. 6.