Coming off the heels of a $7.5 million funding round, robotics and digital apparel company Unspun has achieved B Corp status, joining the likes of ethical denim brands including Outland Denim and Good American that have met the highest verified standards of social and environmental performance. The brand’s B Corp certification affirms its mission to use the power of business to build a more inclusive and sustainable economy.
Administered by the nonprofit B Lab, B Corp certification measures corporate performance across governance, workers, customers, community and the environment.
The certification aligns with the company’s founding mission to drive a 1 percent gigaton-scale carbon emissions reduction through what it calls “localized and intentional manufacturing.” Developed as a sustainable solution to denim production, the company creates each pair of jeans on-demand according to a digital scan of the wearer’s body. The 10-second scan can be accessed through the company’s app or at one of its three locations in the U.S. and Hong Kong. Each jean takes four weeks to produce.
Aside from its no-waste business model, the company also uses eco-friendlier materials and processes: Fabric is made with 99 percent GOTS certified organic cotton denim and 1 percent Lycra, and washed using 100 percent recycled water and Greenscreen-approved chemicals. With non-electroplated raw zinc buttons by French trims manufacturer Dorlet and dissolvable threads by Resortecs, recycling is more feasible. Jeans also feature fashion tech firm Eon Group’s scannable CircularIDs, which add transparency and confirm the origins of each material. These sustainable materials and processes have helped the company achieve a 42 percent carbon emissions savings compared to conventional denim.
Last June, Unspun debuted Vega-1, its 3D-weaving technology that it plans to deploy on a global scale, giving brands the ability to bring goods to market quickly and efficiently. Using the industry-disrupting machine—which it says could replace the sewing machine once and for all—the brand needs just 10 minutes to produce a custom pair of jeans. The technology earned the company a spot on Time’s 2021 top 100 inventions.
The company aims to make all of its denim fully circular according to the Ellen MacArthur Jeans Redesign guidelines by 2024, and track emissions using existing scope 1-3 emissions and to create and publish a roadmap for net-zero goals by 2025.
Along with its B Corp certification announcement, Unspun added two new fits to its assortment: a bootcut and a retro flare, both of which are gaining traction as the skinny fades out. Bootcut styles are available in light, medium, dark and black denim, and flare styles are available in light and medium indigo. Products range from $200 to $215.