Unspun’s new collection highlights technology’s future in fashion.
The apparel tech company launched Thursday a collaboration with Portuguese graphic designer and illustrator Bráulio Amado. The limited-edition collection combines Amado’s irreverent approach to prints with Unspun’s body scan technology through the company’s app.
New York City-based Amado is known for his vibrant, kinetic work across various mediums including posters, record covers, editorial illustrations and videos. He’s previously collaborated with musicians from Beck and Frank Ocean to Róisín Murphy and Robyn.
“Like Unspun, Bráulio’s work is personal and full of individual character,” said Annika Visser, Unspun brand lead. “We were drawn to his graphic prints across various mediums and liked that his work was unique and had a signature flair to it.”
Consumers have the choice to add one of three exclusive prints designed by Amado to three styles of Unspun jeans: wide leg, straight fit and classic straight. The styles and washes were selected by Amado. Each jeans is made with 100 percent organic cotton.
The prints were “inspired by post-punk, psychedelic, space and the future,” Visser added. Each one is printed onto jeans using Jeanologia’s laser finishing technology. The patches and other graphics are printed using a waterless direct-to-garment printing method by Kornit.
Jeans retail for $250 with a portion of the proceeds donated to Planned Parenthood.
The collection will be available through Nov. 17.