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Unspun Opens Zero-Inventory Store in Hong Kong

Unspun, the fashion technology company that found success with its customized bespoke jeans created from 3D body scan technology, has set up physical roots in one of its two hometowns, Hong Kong.

Keeping with the brand’s business model, the store carries zero inventory save for samples and will only sell and produce an item after a customer places an order. The store features the same proprietary technology as Unspun’s iPhone app which offers a 10-second at-home body scan that results in a digital twin. The software then converts the 3D model into a pattern for a custom fit. From there, customers can select the fit, fabric, size, thread color and more. The jeans are produced in about four weeks and cost $85-$250.

Customers can pre-book in-person fittings at the store, which were previously offered at the San Francisco headquarters only.

Unspun said it is the only certified B Corp denim brand in Hong Kong.

“This is a space dedicated to climate action through tech and culture. Denim is our canvas–and the design of the store reflects that,” said Walden Lam, Unspun’s co-founder and CEO and a 2021 Rivet 50 honoree.

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Unspuns Hong Kong store
Unspun’s Hong Kong store. Courtesy

Created in collaboration with multidisciplinary studio Editecture, the store was designed to minimize waste and to uphold Unspun’s vow to reduce global carbon emissions by 1 percent. Repurposed materials weighing a total of 2,848 pounds were collected from nearby sources and are used throughout. These include recycled plastic pieces and upcycled furniture.

“For the first time ever, we have used fully local resources to create Hong Kong-made circular furniture from waste collected locally. Our one-of-a-kind POS console was 3D-printed, while the denim trims adorning our store are all made from organic cotton fabric that used zero-waste dyes,” said Jacqueline Chak, founder of Editecture.

The store will also be used as a hub for creative collaborations and community engagement, such as an ongoing promotion for customers to bring in their old pair of jeans for repurposing.

The shop is the latest development in what has been a busy year for the robotics and digital apparel company. Unspun launched a collaborative collection with Portuguese graphic designer and illustrator Bráulio Amado earlier this month to support Planned Parenthood, made its New York Fashion Week debut in September by creating four pairs of jeans in cooperation with Collina Strada and achieved its official B Corp status in April.