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US-Made Jungwon Bows Breathable Raincoats

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Scan any city street during rush hour on a rainy day and you’ll likely see the following: the overly prepared commuter, dry but sweating in a waterproof raincoat; and the soggy city-dweller who decided to sacrifice sensible dressing in favor of looking stylish.

Let’s face it: Fashion and function rarely go hand in hand, no matter how often outerwear brands claim that it’s part of their modus operandi. And most consumers have resigned themselves to the fact that they can’t have it all.

Read more at Sourcing Journal.

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