The Swedish menswear brand received a Nordic Ecolabel license for its Svanen Jeans, meaning the jeans met 99 percent of the Nordic Ecolabel demands.
Beginning in 1989, the Nordic Swan Ecolabel serves as the official Nordic Ecolabel given out by the Swedish government through a non-profit and state-owned organization, Ecolabelling Sweden. The label strives to help consumers shop with the environment in mind, and bolster sustainability.
Benefits of the denim include no dangerous chemicals, toxins, endocrine disruptors, or heavy metals, better working environments for factory workers, less production pollution, and better fabric.
Velour by Nostalgi debuted sustainable denim in August 2016.
“We want to offer and encourage and help the end consumer to make better and more sustainable choices,” said Per Andersson, Velour by Nostalgi founder.
The Svanen Ecolabled Jeans come in five washes and two silhouettes, a loose 90s fit and a regular fit, and will be available online starting Feb. 13.