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Velvet Heart Tells a SoCal Story for Spring ’17

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

California-based Velvet Heart offers a new idea of casual modern staples with a Spring ’17 collection loaded with light washes, loose shapes and dresses with a soft drape.

The brand embodies the SoCal vibe with relaxed jumpers, frayed hems, off-the-shoulder dresses and sun-bleached tops.