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Veronica Beard Refines Country-Chic Denim at New York Fashion Week

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Capturing the desire to escape that many have felt since the start of the pandemic, New York-based label Veronica Beard centered on an easy yet nature-inspired theme for Spring/Summer ’21. And in lieu of a traditional New York Fashion Week presentation, co-founders Veronica Swanson Beard and Veronica Miele Beard brought their collection to life through images and a video filmed in New York’s Hudson Valley.

In the show notes, the designers described the practicality of the collection and their desire to create a sense of calm during a period of chaos.

“For Spring 2021, inspiration came from looking inwards and from finding peace and freedom outdoors. An earthy palette and easy silhouettes in ruffled washable linens and airy cottons were inspired by the gardens, fields and the renewal of spring. With a shift in perspective, we designed Spring ’21 around the new normal, placing the same emphasis on the little moments as we do for the big,” the designers stated.

“Wildflowers is a collection that takes you from Monday to Sunday, from WFH to wanderlust, with the hope of brighter days ahead,” they added.

Denim was among the versatile fabrics in the collection. By taking a step away from the quilted jean jackets and crystal fringe jeans presented in the brand’s F/W ’21 line-up, Veronica Beard’s spring styles introduced notes of athleisure and nostalgia.

Light-wash denim enhanced the soft look of a pair of high-waisted jean with a front pleat and tab details. A pair of cropped flare jeans felt new with no waistband. The designer’s take on a jogger featured an elastic paper-bag waist and exposed button fly, and a classic snap-front chambray shirt (with shoulder pads) was styled with easy chinos and striped top for a familiar Gap-inspired look.

The designers also took a stab at true at-home athleisure fashion with a nylon half-zip track jacket with retro Chevron color blocking and an elevated sweat suit with contrast stitching.

The collection was rounded out by vintage floral-print wrap dresses and blouses and a boucle blazer, as well as pieces with broderie details, which is shaping up to be a S/S ’21 trend to watch.