Skip to main content

Victoria Beckham Appeals to Gen Z

Known for elegant ready-to-wear and chic accessories, Victoria Beckham’s eponymous brand shows its more relaxed sensibility in a new capsule collection. 

The brand partnered with 19-year-old British model and influencer Mia Regan, aka “mimimoocher” on TikTok and Instagram, to co-create a six-piece capsule “curated to champion carefree cuts and lived-in washes.”

Offering classic blue and light grey washes, the 100 percent cotton collection is loaded with nods to ’70s and ’90s denim designs. The Sailor jean, which features two zippers plus waistband buttons, has an extra-long flared fit. A carpenter loop punctuates the intentionally slouchy low-rise Carpenter jean’s straight leg silhouette. The jean jacket sits at the hips and has an elongated collar and flared sleeves. A denim waistcoat is defined with statement seaming and a pair of button-flap pockets. 

A cropped white tank top made with “upcycled cotton” rounds out the line.

“I’m excited for the launch of this unique capsule collection with Mia. It’s a perfect mix of easy denim silhouettes and Mia’s fashion-forward touch. I love her signature Gen-Z flair, which has universal appeal. This is denim to be lived and seen in,” Beckham said. 

Related Story

Mia Regan x VB

The collection came together with “huge attention to detail” and a strong focus on finishes, Regan said. The hands-on design process a deep dive into the apparel industry, with the influencer saying “you can have some fun” and feel great in” each of the capsule’s styles. 

“This is a very different project to anything I’ve ever done before, and it’s been an exciting six months of development; from initial design ideas to fabric research and fittings. There were so many exciting elements to the design process and one of my favorites was our trip to Italy, where all the denim is produced,” she said.

Regan previously dated Beckham’s son, Romeo, with whom she starred with in Puma’s March 2022 campaign for its collaboration with AMI. 

The Mia Regan x VB collection is available now on the Victoria Beckham website and at its London store, with some styles and sizes already selling out. Prices range from $95 for the tank top to $690 for jeans and jackets.