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Vicunha Opts for Folk-Inspired Denim for S/S 17

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Modern meets folk in Vicunha’s Spring/Summer 2017 collection. The South American denim specialist is zeroing in on lighter and darker tones in “ton sur ton” shades of denim with a handcrafted, African aesthetic.

Denim washes span dark tones with deep blue fabrics and a preserved background to lighter and mediums tones through stonewash and délavés with an aged touch of earth tints and color splashes. As for color, the mills say the hues provide a deepness that resembles a 3-D feeling.

The mill is pulling inspiration from traditional African textile techniques, such as adire and batik, which it says elude to “ethnic elements, bringing stained washes with organic and artisanal forms.”

Stencils and handmade drawings deliver a DIY look, meanwhile lasers are used to create abstract and figurative patterns, including retro floral themes, tribal patterns and graphics. Rips, tears, patches, frays and patches produce a worn-out appearance in small portions of the garment, as well as across the garment.

In twill, the colors range from clear and washed to intense and deep shades of green. Warm colors like camel, ochre and orange energize the season and are popped with a contemporary shade of electric blue.

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