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Vicunha Launches Stain Resistant White Denim

Vicunha presented a Spring/Summer 2019 collection at Denim Premiére Vision Tuesday that taps into three current denim market demands: performance, sustainability and luxury.

Stain Resistant Denim

For S/S ’19 Vicunha creates added value products that provide greater flexibility, versatility and durability. The Brazil-based mill believes consumers need fabrics that work for them and says performance fabrics are growing in importance on a global scale.

The mill’s new Ever White collection offers a sustainable water-based stain resistant finish on three white fabrications. The ZDHC approved finish is available compact constructions and heavier twill constructions with authentic denim character.

Authentic Sustainability

Vicunha’s Eco Recycle range for the season offers denims using recycled yarn, reduced water, reclaimed energy and minimal amounts of BCI cotton. The Eco Recycle collection for S/S ’19 offers various weights in rigid and stretch. The new Outlander fabrication achieves the classic true denim appearance that’s trending at retail.

Premium Touch

The mill keys into the women’s trend for velvety hand feels with a deep range of luxurious touch fabrications. The fabrics are geared toward premium brands that are using denim in unexpected ways to create a new breed of denim garments.