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Vince Names Brendan L. Hoffman CEO

Vince Holding Corp. named Brendan L. Hoffman chief executive officer effective immediately, and appointed him to the company’s Board of Directors.

Interim CEO Mark Brody will transition to a position on the Board as well.

Hoffman previously served as the CEO and president of The Bon-Ton Stores Inc., Lord & Taylor L.L.C. and Neiman Marcus Direct, a subsidiary of the Neiman Marcus Group Inc. He also worked as vice president of the Last Class Clearance Division at Neiman Marcus from 2000 to 2002 and as a divisional merchandise manager of Bergdorf Goodman Inc. from 1998 to 2000.

“Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince,” said Marc Leder, Vince chairman of the board, in a statement.

He continued, “We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for chief executive officer. As a strategic thinker who possesses great customer insight, we are confident that Brendan has the right background and skillset to drive healthy and profitable long term growth for Vince.”