Juniors denim label WallFlower Jeans debuts a back-to-school campaign with an emphasis on versatility and “buy now, wear now” fashion.
The Fall ’17 collection offers denim with adjustable hems, giving customers the ability to alternate their own denim lengths. These adjustable ankle lengths create versatility between seasons, allowing customers to transition the same pair of jeans from fall to spring. Other key design elements for fall include hem treatments, embellishments, destructed denim and jackets with velvet and plush sleeves.
“These new offerings are a direct result from the brand’s commitment to listening to our customers,” says Nathan C. Mamiye, WallFlower Jeans president. “We’re always striving to improve our brand and will continue to evolve to provide more; more accessibility, more affordability and more quality.”
WallFlower partnered with Hollywood newcomer Auli’i Cravalho for the campaign. The company stated that the campaign aims to capture the “exuberance of the coming of age and transformation in style that is at the heart of the WallFlower brand.”
Inspiration from fashion influencers on how to style key WallFlower pieces will also be shared on brand social platforms.