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WallFlower Jeans Launches Digital Retail Experience for Back-to-School

WallFlower Jeans, the juniors lifestyle brand owned by Mamiye Brothers, announced the launch of “Dream Fit,” a new digital retail experience aimed to inspire back-to-school looks.

Using unique POS QR codes, consumers can view fashion trend videos on their mobile devices presented by WallFlower brand ambassador and YouTube star Eva Gutowski (better known as MyLifeAsEva). The QR codes are included on tags on WallFlower’s denim line, which the consumer can scan using their phone to reveal a video in which Eva describes that jeans’ specific fit and how best to style it.

“More and more fashion brands are experimenting with new and developing technologies,” said David Benattar, CEO of Hyperbolic, a New York-based creative agency that worked WallFlower on the project. “Brands are enhancing their e-commerce, mobile and store channels to sell effectively, but more importantly, they are ensuring a meaningful customer experience. With this mind, we worked with WallFlower Jeans to create “Dream Fit” utilizing POS QR codes.”

The QR codes will be available in participating stores, including Kohl’s, Bon Ton, Meijer, Shopko and Fred Meyer. In tandem with the QR campaign, the company is launching a nationwide contest for a chance to win an all-expenses-paid trip to meet Eva at a “Dare to Dream” event.