WallFlower Jeans, the juniors lifestyle brand owned by Mamiye Brothers, announced their next WallFlower Jeans girl. YouTube star Eva Gutowski, better known as MyLifeAsEva, will helm the brand, following in the footsteps of previous spokeswomen Olivia Holt, Bella Thorne, and Sarah Hyland.
MyLifeAsEva, the YouTube channel with over 2 million subscribers, provides weekly videos in which Gutowski shares fashion, lifestyle, and pop culture content. Gutowski commented on the collaboration: “I love that the brand is all about exuding confidence and finding your own fashion identity. It’s always been something I’ve expressed to my viewers.”
WallFlower Jeans president Nathan C. Mamiye said, “Her flair for accessible and affordable fashion certainly makes Eva an inspiration to our young consumers who are always searching for on-trend looks. We wanted to embrace the next generation of shoppers with Eva entering a new marketing era with social media and digital communications showing the power of creative fashion videos to inspire our fans.”