The collection includes more than 200 items, including bedding, bath, pillows, throws, rugs and window treatments. The pieces incorporate bright colors and playful patterns, as well as chambrays, stripes, and washed denim looks that pay homage to Gap’s signature aesthetic. The line also features organic cotton bath items such as towels, rugs and shower curtains, as well as organic cotton blend bedding.
“Our partnership with Gap is a big part of our strategy as we continue to expand into new categories following the introduction of Gap Home last summer and Gap Home Furniture in the fall,” said Anthony Soohoo, executive vice president, home, Walmart U.S. “The customer response has been fantastic across the entire Gap Home assortment, which includes furniture, décor, tabletop, bedding and bath options that offer timeless American style for modern living.”
Traditionally apparel-focused companies like Gap have increasingly expanded into home goods over the years. Most recently, J.Crew launched a home line with Liberty of London, and European clothing retailer Mango stepped into the home goods arena in the U.S. earlier this year. Denim brands have also made a concerted effort to court the home market. Levi’s sewed up a home decor line with Target, already among its strongest wholesale partners for denim and apparel, while Wrangler and Pottery Barn Teen came together on youth-oriented furniture, bedding and more.
The Gap Home Kids line is priced from $20-$79 and now available exclusively at walmart.com. And later this month, pieces from the collection will be on display at Hunker House, an experiential showroom from digital media brand Hunker, in the Abbot Kinney neighborhood of Venice Beach, Calif.
“Hunker is always seeking new ways to expand our conversation about home and design, both digitally and IRL,” Hunker general manager Eve Epstein of the space’s opening on April 22. “This new space allows us to engage a sophisticated audience in a beloved district famed for its ties to design, art, media, and commerce. We’re excited to open our doors to the public—and introduce new integration opportunities for like-minded brands through immersive extensions of our premium branded partnerships.”