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Warp + Weft Enters the Inclusive Intimates Space with Sustainable Underwear

Consumers are shopping and denim is poised to be their go-to. Join Rivet tomorrow at 11 am ET for a roundtable with Diesel, Tenue de Nimes, Isko, NPD and Cotton Incorporated to discuss how denim can position for dominance in the new normal.

Normally, it’s underwear and then jeans—unless you’re Warp + Weft.

The size-inclusive, direct-to-consumer denim brand announced this week the launch of an underwear line for men and women beginning July 15.

Consumers can expect the same ethos they’ve come to love from the brand’s ethically produced jeans. Founder Sarah Ahmed explained that they wanted to “create underwear that would serve our customers in the same way our jeans do—in that the fit is amazing, the fabric is luxurious, uses similar sustainable technology to our denim and is inclusive.”

Warp + Weft boxer brief

Warp + Weft boxer brief

And as with its denim, comfort is a top priority in the Warp + Weft underwear line. The concept for the collection was born from the consistent feedback Ahmed heard from consumers that were unhappy with how their undergarments were fitting under jeans or were unable to achieve the “no-visible panty line” look.

 bikini brief

Warp + Weft bikini briefs

The sustainable undergarments are made from 95 percent Modal and 5 percent spandex. This, the brand states, allows the underwear to be naturally breathable, durable, resistant to shrinkage and 50 percent more absorbent than cotton.

The underwear will be available in a seamless bikini brief for women sizes XS-3XL for $12 each, fitting pant sizes 00-24. The garments will be available in black, white and four skin tones. A men’s boxer brief—black or white with minimal branding—will be available in sizes S-XL, fitting pant sizes 28-40. The line retails for $12-$25.

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