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Warp + Weft Introduces New Water-Reducing Fabrics

This spring, Warp + Weft wants to upgrade the performance of its fabrics, while minimizing its environmental footprint.

For its Spring ’18 collection, the denim brand builds on its core fabric, the Classic, with the introduction of the Dynamic, One-der and Power. Each of the three new stretch fabrications are designed for durability, performance and minimal environmental impact.

Launched Thursday, the Dynamic, a comfort stretch denim for men’s and women’s jeans, is made with recyclable polyester fiber and the fabric bounces back to maintain shape. Warp + Weft reports that the fabric offers energy optimization and water savings by using 7.2 gallons of water per jean.

The One-der, made with a proprietary blend of Lycra’s Dual FX, cotton and ProModal, offers super stretch with an authentic denim look. The fabric, also launching Thursday, requires 6 gallons of water per pair of jeans, while the Power, a dense yet lightweight power stretch fabrication requires just 3.35 gallons of water. The Power, available in May, is Warp + Weft’s most sustainable fabric to date.

The new fabrics are in line with Warp + Weft’s sustainability commitments. The company manufacturers all of its jeans in its own factory, where it established a proprietary cotton wrapping technique to make its denim garments comfortable and figure-flattering.

Warp + Weft reports that it uses under 1 kilowatt per hour of energy and less than 10 gallons of water to make each pair jean across its entire collection. Additionally, the company uses solar panel energy and a water filtration and purification system that recycles 98 percent of water used in its denim manufacturing process.

“We wanted to redefine denim. There was a gap in the fashion industry where great-fitting, high-quality jeans were only available to a few, so we founded Warp + Weft to change that. Built on an everyone-welcome philosophy, we’re inclusive in every way—from production and price to sizing and design,” Sarah Ahmed, Warp + Weft founder, said. “It’s our denim democracy.”