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Bel-Air Athletics by Will Smith Fuels Nostalgic Streetwear Trend

The resurgence of nostalgic ’90s fashion continues with a new clothing line inspired by one of the decade’s most beloved TV shows.

On Tuesday, actor Will Smith announced the launch of a limited-edition collection dubbed “Bel-Air Athletics” that pays homage to the iconic show that put him on the map: “Fresh Prince of Bel-Air.”

The line offers streetwear-ready garments including a track suit, hoodies, shorts, T-shirts, socks, hats and more that capture the essence of the decade and nod to memorable moments from the show. The reversible Academy Track Jacket can be turned inside out to reveal the same red paisley print that appears in Smith’s character’s school uniform—which he famously reversed in one episode.

Other key pieces in the collection include branded T-shirts featuring a cartoon version of Smith playing basketball and an aqua-and-lavender tie-dye throwback tee emblazoned with his photograph and autograph across the front.Will Smith dropped a limited-edition Bel-Air Athletics streetwear collection, his second Fresh Prince of Bel-Air-inspired clothing line.

“Bel-Air Athletics” marks Smith’s second clothing line linked to the show, which ran from 1990-1996. In May, the entertainer launched “The Same Kid From West Philly,” a “Fresh Prince of Bel-Air” merch collection of T-shirts, hats and accessories only offered for 72 hours.

Similarly, his “Bel-Air Athletics” collection is offered in limited editions or can be manufactured on demand. Items range from $6-$200 and are available for sale on shop.willsmith.com.

Nostalgic fashion—especially clothing that references pop culture—remains a top trend adopted by a variety of designers. Ralph Lauren recently launched a line inspired by the “Friends” character Rachel Green, played by actress Jennifer Aniston, in honor of the show’s 25th anniversary. Nostalgia also emerged as a dominant theme at London Fashion Week last month.

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