William Rast, a division of Sequential Brand Group, is broadening its distribution to national department stores including Macy’s, Nordstrom, Dillard’s and Bloomingdale’s for its Fall/Winter 2016 collection.
To promote the new collection, the brand released a short promotional film that features co-founders Trace Ayala and Justin Timberlake discussing their inspirations for the label and its Americana aesthetic.
“William Rast has always been important to us because it represents where we began—our southern roots—and we are excited to show the world where it can go as we evolve the collection,” said Timberlake.
In addition, the brand will also be featured during Macy’s Presents Fashion’s Front Row, a show on the E! Network set to air on Sept. 15.
“We couldn’t be more thrilled to expand the William Rast brand nationally through major distribution channels both in-store and online,” said Jameel Spencer, Sequential Brands Group fashion division president. “Our ability to visually tell the lifestyle story of the brand through its founders Justin and Trace is the perfect narrative to celebrate the launch at retail.”