Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Woolmark Co. and Max Mara Develop Wool Denim

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Max Mara and the Woolmark Co. have developed an innovative Wool Denim line for Max Mara’s wool-centric fall collection, bringing together the popular weave and natural fiber.

Max Mara has used innovative 100 percent wool denim fabrics that replicate the look and style of traditional denim—retaining the traditional weave—but with added benefits thanks to the natural qualities of merino wool, including increased softness, warmth and resistance to wrinkles, according to Woolmark.

The twisted, strong wool yarns are dyed with ecological dyes to imitate natural indigo and have been tested against the stringent guidelines to gain Woolmark certification.

Read more on Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!