Wrangler has announced a new partnership with ESPN analyst and former NFL linebacker David Pollack for a special “Wrangler Jeans Friday” segment promoting the company’s Advance Comfort jeans.
Pollack will star in a new series of clips for Wrangler set to begin airing this week on ESPN’s “College Football Live,” running through the end of the season on Dec. 4.
“Jeans have always been the classic casual Friday staple,” said Craig Errington, vice president of marketing, Wrangler Jeans. “We want to bring new energy to the experience with Wrangler Advanced Comfort jeans, our most comfortable jean yet. Designed with four-way flex technology that moves with you, they offer a new level of comfort for men all across the nation.”
Wrangler fans can follow online updates leading up to the last episode via #WranglerJeansFriday. Viewers are encouraged to wear their Advanced Comfort jeans Friday, Dec. 4, and tune into “College Football Live” to see the cast celebrate Wrangler Jeans Friday.
“Casual Friday is by far my favorite day of the week,” said Pollack. “The reward of getting to kick back and get comfortable in a pair of Wrangler jeans is an awesome feeling at the end of a hard work week.”