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Wrangler Goes Back to School with New Collegiate Collection

Collegiate fashion is back in the spotlight, and it isn’t for #RushTikTok or The Pants Store.

In its 75th year, Wrangler launched a special collection of licensed collegiate apparel made in collaboration with Colosseum Athletics, a leading collegiate manufacturing with over 700 license agreements with U.S. colleges and universities. 

Offering head-to-toe dressing, the collection includes women’s cutoff shorts with school names laser printed across the back, men’s denim and twill embroidered Western snap shirts, men’s and women’s embroidered jean jackets and denim caps. T-shirts, long-sleeve tees and pull-over hoodies feature collegiate graphics, while items like a women’s bandana-print tank nod to school colors. 

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Wrangler bowed the collection with The University of Texas. An additional 31 collegiate institutions will roll out with customized Wrangler gear throughout September including Auburn University, Florida State University, Iowa State University, Louisiana State University, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Texas A&M University, Texas Christian University, University of Alabama, University of Florida, University of Mississippi, University of Nebraska, University of Oklahoma, University of South Carolina and the University of Tennessee.

To promote the launch, Wrangler tapped current and former student athletes, including Texas Longhorns quarterback Quinn Ewers and linebacker DeMarvion Overshown, baseball player Trey Faltine, swimmer Caspar Corbeau, softball players Lauren Burke and Mary Iakopo and volleyball players Molly Phillips, Asjia O’Neal and Madisen Skinner.

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“I’m excited to partner with Wrangler because it is a company that has had historical success making a product I love—great jeans,” said Skinner, the outside hitter for Longhorns women’s volleyball. “As someone who was born and raised in Texas, Wrangler has been a popular brand among many of those close to me and I love the brand’s mission of making functional jeans for any individual or occasion.”

College athletes are rising stars in fashion campaigns since the NCAA adopted Name, Image and Likeness (NIL) policies allowing student athletes to benefit from their brand and appeal. Levi’s recently featured college athletes Michael Mayer, Cameron Latu, and Erick All in a campaign for its 541 Athletic Taper jean. It was the brand’s first project in the NIL space. 

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“We are excited to tap into the excitement of college sports with a collection that embraces school spirit and gives students and alumni alike the perfect game day uniform,” said Holly Wheeler, Wrangler vice president of global marketing. “Game days are a core college memory for many of us and the connections made at the start with a love for the school and self-expression. We are excited to introduce fun new styles that will stand out in the crowd as football season ramps up and new connections are made.”

The collegiate collection will be available on Wrangler’s website and in retail partners’ stores including Dick’s Sporting Goods, Academy Sports + Outdoors, Rally House, Fanatics and Kohl’s, and at participating university bookstores.