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Wrangler Europe Introduces Body Bespoke

Wrangler is introducing Body Bespoke, a new women’s performance denim line for Fall ’16 in Europe. The line is based around the concept of finding the perfect fitting jean.

The Body Bespoke line reexamines the traditional practice of scaling up and down from a sample size by reworking the pocket shape for each size. Shape Ready fabrics, including a cotton and Lycra dualFX blend, is used throughout the line to ensure the best possible fit wash after wash.

The collection will feature a color palette of oxidized blues and will include bleached out rip and repair.

Sean Gormley, creative director of Wrangler EMEA, said, “Our unique approach to sizing, along with existing shaping technologies, stretch fabrics and stylish new fits across the Born Ready platform, ensures women get more from their jeans – comfort, style and the perfect fit.”