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Wrangler Expands Outdoor Lifestyle Collection

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This spring, Wrangler’s outdoor collection for men focuses on function.

New styles feature moisture-wicking breathable material intended to keep the wearer cool, dry and comfortable.

“Wrangler is a brand with a long history rooted in the great outdoors,” said Rich Blaya, vice president and general manager, Wrangler Traditional. “With this new collection, we’re addressing the needs of those who share our enthusiasm for spending time outside by offering clothes with performance fabrics and features that are easily accessible where they already shop. We know this shopper is looking for apparel that not only functions well outdoors, but looks great when spending the day with friends around town.”

The collection features pieces made with outdoor activities in mind, like hiking, kayaking and fishing, with men’s shorts and shirts in finishes meant to withstand an outdoor lifestyle. The finishes include sun UPF 30 protection, durable fabric, many pockets for storage, and a select number also include a 4-way flex technology and expanding comfort Flex Waistband.

The collection sells for less than $25 online and in retailers nationwide.