Wrangler is making a comeback. Industry members have been paying attention as the brand makes strides with performance technologies, and, in turn, sales increase.
For Fall ’16, the brand is adding new comfort and performance features. Red Line, targeted to millennials and sold online at Target, is showing the extreme flex line with denim and twill. For the Advanced Comfort line, the brand is introducing flat-front khakis with 4-way flex.
The brand is also bringing back its Made in USA men’s and women’s premium jean made with Cone Mills fabric.