Wrangler’s final collection with denim made from Cone Denim’s White Oak facility debuts this week. The launch comes just weeks before the 112-year-old mill shuts down. The 27406 Collection—named after the zip code both companies share in Greensboro, North Carolina—is made with some of the last selvedge denim produced in the U.S. and at White Oak.
The collection offers two pair of jeans and a jean jacket for men and women, each hand-cut and hand-stitched by the team at the Wrangler Service Support Center (Wrangler SSC) located just three miles from White Oak.
The belt loops, pockets, signature W and iconic Wrangler patch are all hand-stitched by the expert team, which serves as the starting place for many of the brand’s prototypes. For this collection, Wrangler SSC acted as the manufacturing facility, from design creation and fabric development to manufacturing.
“Wrangler and Cone Denim have a deep running partnership that celebrates the love of both our community, Greensboro, and great looking denim!” said Jenni Broyles, Wrangler VP and general manager of modern lifestyle. “We are honored to have the opportunity to pay tribute as a partner and neighbor to celebrate American-made denim with the 27406 collection.”
The collection sells for $225 to $265 exclusively in Wrangler’s Dallas and Denver stores and on Wrangler’s website.
