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Fate of New Wrangler-Lee Company Hinges on Growth Potential

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

VF Corp.’s decision to split the company in two entities, with a new one focused on its core jeans brands Wrangler and Lee, has many potential plusses and minuses—and the outcome over time will be felt along the denim supply chain. Analysts and industry executives, and VF Corp. itself, see many challenges and opportunities for…

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