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Wrangler Plugs Into Music and TV Collabs

Collaborations continue to be a source of newness for Wrangler.

The heritage denim brand and guitar manufacturer, Fender, have come together to launch a second collection that honors the “bridge between music and fashion” through stage-worthy denim and guitar accessories. 

The first collaboration launched last April, offering denim staples and graphic T-shirts infused with rock ‘n’ roll and Western elements. 

“It is a privilege to collaborate once again with a celebrated brand like Wrangler that values creativity and individuality,” said Richard Bussey, vice president accessories, lifestyle and licensing at Fender. “We hope our latest collection inspires players, music lovers and beyond to incorporate unique elements into their personal style, both on and off stage.” 

Wrangler x Fender 2.0 resurrects the bestselling men’s jacket featuring the Fender logo across the back. 

New to the collection is a men’s leopard print corduroy Western shirt and distressed, collage-print long-sleeve tee. The women’s line spotlights bold patterns and washes, as well as a black corduroy catsuit, silver coated flare jeans and leopard-print jeans. Additionally, the collaboration brings a variety of men’s and women’s graphic tees, denim jackets and vests. 

An assortment of guitar accessories is new to the partnership. A 3-ply hardshell guitar case is wrapped in Wrangler denim and is finished with the brand’s iconic pocket design. There’s also a set of co-branded 351-shaped guitar picks and a range of gold-stitched denim guitar straps. 

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Wrangler x Fender

“Wrangler is honored to celebrate the heritage behind these limited-edition collectibles as we pay homage to daring artists with vintage-inspired patches and bold graphics,” said Holly Wheeler, Wrangler vice president of global marketing.

The collection launched Tuesday and will be available globally on Wrangler’s and Fender’s websites and in key retailers including Boot Barn, Urban Outfitters, Wiseman’s Western and specialty boutiques. Retail prices range from $60-$250.

The collection follows another drop from the brand’s Wrangler x Yellowstone collection, a line of men’s and women’s licensed apparel with Paramount’s Western drama series. The drop offers new work shirts and T-shirts featuring the hooked “Y” and Dutton Ranch branding.

Wrangler’s first collaboration with the series launched in 2021. The partnership was born after Wrangler pieces could be organically spotted throughout the first three seasons of Yellowstone. The organic use of the brand’s Western styles acted as a catalyst for a larger collaboration between the two in the seres’ fourth season.