Wrangler introduced Capitol recording artist Jon Pardi as the new face of the Wrangler Retro collection, the heritage denim brand’s line of men’s and women’s western shirting and jeans.
As the exclusive spokesperson for Wrangler Retro, Pardi will appear in the brand’s national television, print, radio and online marketing campaign.
“I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” Pardi said in a statement. “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel.”
As the current reigning Country Music Awards’ “New Artist of the Year,” Wrangler says Pardi’s signature “traditional country music sound with a modern blend” complements the brand’s old-school western styling.
Pardi can be seen next with Dierks Bentley on his upcoming Burning Man Tour, starting in January 2019.
“Jon Pardi has the vintage style, charisma and undeniable musical talent to attract a new and wide audience to the brand,” said Allen Montgomery, Wrangler Western vice president and general manager. “Plus, his genuine love of the Western lifestyle underscores all the reasons why he is the perfect fit for this collection, and Wrangler Retro is the perfect fit for him.”
Wrangler Retro is available online and at western retailers.