After selling out twice last year, the Wrangler x Rick and Morty collaboration is back for another season. The heritage denim brand once again tapped Warner Bros. Consumer Products for a collaboration that’s capturing fans of Adult Swim’s Emmy award-winning series “Rick and Morty.”
The collection spans four dual-gender pieces featuring imagery from the animated show, with two 100 percent cotton French terry crew neck sweatshirts, a 100 percent cotton French terry hoodie sweatshirt and a denim jacket with custom artwork lasered onto the back.
Last year’s collection debuted in November and included two men’s T-shirts as well as a laser-printed denim jacket with references to the show’s “NX-5 Planet Remover” laser. In the show’s season four finale, the laser, which was fictionally sponsored by Wrangler, destroyed everything on the planet except for jeans made by the heritage denim brand.
The line was a success for both the brand and the show. Recently, its accompanying campaign won Adweek’s Media Plan of the Year Award for Best Use of Experiential through creative elements such as the laser-etched jacket and activations held during the 2020 Adult Swim Festival. The collection itself achieved an Honorable Mention—Marketing for Business, Consumer Products/Services in the 2021 Silver InSpire Awards and the Award of Excellence—Media Relations in the 2021 Bronze InSpire Awards.
“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated,” said Holly Wheeler, vice president of global brand marketing at Wrangler.
Looking ahead, the Kontoor-owned brand will continue to forge unexpected partnerships that allow it to garner an even larger following after almost 75 years.
“Entering into our 75th anniversary celebration, we’ll be sharing even more exciting partnerships that will blend our [Western] roots with modern culture, revealing where the brand is heading for the next 75 years,” Wheeler added.
The collaboration is available exclusively on Wrangler.com beginning Tuesday, with prices ranging from $59-$79. Like the previous drop, this iteration coincides with the annual Adult Swim Festival, streaming Nov. 12-13, 2021, on Adult Swim’s YouTube channel.