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XCVI Adds Agave to Brand Portfolio

The Agave trademark, including Agave Denim, has been bought by Los Angeles-based manufacturer, wholesaler and retailer XCVI. XCVI will be designing, manufacturing and distributing Agave products worldwide, effective immediately.

Agave is also a California brand, founded by Jeff Shafer in 2002, and offering premium denim and knit tops for men and women. The brand is handcrafted in California and focuses on sustainable manufacturing.

Alon Zeltzer, XCVI’s chief executive, said, “We are delighted to welcome Agave to XCVI’s distinguished portfolio.” He continued, “With a 20-year history of authentic California design, we share a passion for brand building with an updated approach that will refine this timeless classic.”

XCVI focuses on a relaxed California aesthetic and also offers full package design-through-production options to clients including Ralph Lauren, Guess Inc., Rag and Bone, True Religion, NYDJ and New Balance, among others.