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Year in Review: 3 Ways 3×1 Made Denim Interesting in 2015

Customization will going down in the history books as a 2015 buzzword, but it is a concept 3×1 Founder Scott Morrison has believed in since launching his bespoke denim brand in 2011.

Here’s a look back at how the luxury denim label as kept the industry exciting with celebrity collaborations and in-store events, and how Morrison’s passion for detail is shared by the brand’s growing (and diverse) clientele.

Off the Cuff: 3×1 Founder Scott Morrison on Bespoke Denim

Despite his ability to create and lead top denim labels to success, you can’t describe 3×1 founder Scott Morrison as a control freak. Instead, Morrison is a freak about denim and he shares that passion with other denim aficionados, fashion girls, professional athletes, and the like, through 3×1. Read more…

New York Giants’ Victor Cruz and 3×1 Team Up for Fall ’15

New York Giants’ wide receiver Victor Cruz is cutting his teeth in design with denim label 3×1. Cruz, known to make the rounds at Milan Fashion Week, partnered with 3X1 Founder Scott Morrison and the design team to create a Fall ’15 collection based on gems they found during a recent trip to Japan and his own personal tastes and ideas. Read more…

Berto Brings Handloom Denim to New York City

Italian mill Berto set up shop just blocks from Little Italy in New York City on Wednesday at premium denim atelier, 3×1, to launch its first ever collection of handloom fabrics under the Le Mani Label. The fabric is the finest handloom denim in the world. Read more…