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Year in Review: 6 Ways Denim Became More Sustainable in 2015

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

In 2015, the denim industry continued to work on shedding its reputation as one of the dirtiest apparel sectors by introducing cleaner treatments and washes.

From major brands combining sustainable efforts to laser treatments reducing water usage, here’s a look at some of the innovative ways denim is becoming a better, greener and smarter.

What Makes Denim Premium Today?

The definition of premium denim is shifting. While some still consider the category to exist in relation to label and price point, others express a belief that the category is shifting to focus on performance and sustainability. At Kingpins New York (Nov. 3-4), a diversity of views were present among exhibitors.

Though the focus of premium used to be on price point, Fábio Covolan, a representative at Canatiba, pointed out that premium denim is being sold for $40. “It’s something we feel lost its meaning over time,” he said. Read more…

Can Water Brush Revolutionize the Abrasion Process in Denim?

A new eco-friendly technique in the way denim is whitened and abraded is challenging traditional finishing methods. Italian-based garment finishing company, Tonello, announced that its Water Brush technology was named Launch of the Year at ITMA Future Materials Awards in Milan in November. Read more…

Jeanologia Eliminates PP Spray

It was four years in the making, but Jeanologia is ready to unveil a laser solution that replaces harmful PP (potassium permanganate) spray. The new technology, Light PP Spray, will be used exclusively for a year by Jeanologia’s 200 partners in 47 countries representing 40 percent of world production of denim. Read more…

Wrangler Joins The Sustainability Consortium

The Sustainability Consortium (TSC) announced today that Wrangler joined the organization in an effort to strengthen supply-chain sustainability. Roian Atwood, director of sustainability at Wrangler, explained that TSC provides a gateway to what’s most critical in the supply chain and to a community of fellow practitioners across industries. Read more…

Jeanologia Bows Sustainable Solutions for Denim and Activewear Finishing

Jeanologia, a leader in developing sustainable technologies for garment finishing, premiered two innovations in sustainable finishing for denim and activewear. Through Pure Eco, the Spanish company is unveiled new developments to create a range of denim finishes, including natural effects, 3D and vintage looks, to knit and denim using its low impact eFlow technology. The process uses just one glass of water for each garment. Read more…

Cone Denim Partners with e3 Cotton Program

North Carolina-based denim manufacturer Cone Denim has announced it will partner with Bayer CropScience’s e3 Sustainable Cotton Program. As part of its participation, Cone Denim has secured more than 1.5 million pounds of e3 cotton for the 2015-2016 crop year. Read more…

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