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YMI Jeans Teams with ‘Hocus Pocus 2’ Actress Juju Brener

“Hocus Pocus 2” actress Juju Brener cast a stylish spell on Los Angeles-based YMI Jeans. The 10-year-old rising Hollywood star is the young contemporary denim brand’s newest ambassador and collaborator.

Brener, who has starred in “Vanquish” and “The Furry Fortune,” designed the collection alongside YMI’s creative team. The collection is set to launch this fall and will feature jeans, denim shorts and jackets.

“I’ve been expressing my unique individuality through my outfits for as long as I can remember,” Brener said. “My grandmother is crafty and taught me and my sister how to put patches on our jeans from an early age. I love that stylish comfy vibe when I wear jeans.” 

Notable pieces in the collection include cuffed ankle jeans accented with mini heart-shaped studs, distressed Bermuda shorts and a button-down skirtall dress. Retail price range from $18-$28.

Juju Brener for YMI
Juju Brener Mitchell Aragon

The collection arrives ahead of the Sept. 30 premiere of Disney’s “Hocus Pocus 2.” The original 1993 fantasy-comedy has become a cult classic among millennials and younger generations, and many original cast members including Bette Midler, Sarah Jessica Parker and Kathy Najimy star in the upcoming debut alongside newcomers like Brener.

Juju Brener for YMI
Juju Brener Mitchell Aragon

YMI Jeans’ collaboration with Brener, who has also worked with Google, TY Inc., BCBG Girls and DITA Eyewear, is its first with a child actress. 

“Juju is very talented and extremely creative,” said David Vered, YMI Jeans CEO and founder. “We’re glad that [Brener] chose to express herself through a capsule line with our YMI Girls brand that brings her personality and character to play through our collection.”