Technology has been a lifeline for brands and retailers navigating a world with limited physical contact—and its significance is bound to grow well beyond the pandemic. Convenient, contactless shopping will likely continue to be a priority among consumers who grew accustomed to it all last year.
Zadig & Voltaire is preparing by strengthening its omnichannel strategy. It recently deployed Aptos’ Allocation & Replenishment and Commercial Buying Session solutions to support assortment planning processes across its 350 stores and e-commerce site. With this platform, the retail technology firm provides the ready-to-wear brand one central location for buying, allocation and replenishment processes on- and off-line.
Through the platform, Zadig & Voltaire can manage merchandise planning functions such as product plan generation, product buying and delivery. It also allows territory managers to strategically plan and place orders for their region, and buyers to view the collection virtually.
As product nears delivery, the technology compares the initial allocation against the assortment plan and local needs, and automatically replenishes additional product to locations based on sales trends and forecasts. From there, it strategically reallocates the remaining product to locations that will best maximize sales, margins and inventory velocity.
Zadig & Voltaire has roots in more than 30 countries throughout Europe, Asia and the U.S. Its merchandise is also available at select retail partners worldwide. The technology serves as a big improvement for the Parisian brand, which had previously relied on a number of disconnected systems for its merchandise planning needs.
“In the past, our planning and buying activities were highly fragmented and supported by heterogeneous systems,” said Nicolas Gand, the brand’s chief operating officer. “With Aptos’ platform, we benefit from an end-to-end automated process that frees up time for buyers, planners and the supply chain team while optimizing inventory levels and positioning throughout our network.”
Gand added that the time to introduce more digitalization was now, as the pandemic is calling for brands and retailers to have “new levels of resiliency and a stronger omnichannel presence.”
The pandemic has a significant role in the popularity of retail solutions such as Aptos. The technology company recently entered into a definitive agreement to acquire LS Retail, a developer and provider of software solutions for retail, hospitality, food service, pharmacy and forecourt businesses. The acquisition will help the company better support retailers across all tiers, verticals and geographies with unified commerce solutions.