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Zalando Partners with Ukrainian Designer on Denim Capsule

A new partnership with German online retailer Zalando brings Ukrainian designer Ksenia Schnaider’s unique upcycled denim to the masses. 

Now exclusively available in Zalando’s 25 markets, the limited-edition capsule symbolizes “creativity in limitations,” Schnaider wrote on Instagram Thursday.

Headquartered in Kyiv, the women’s and men’s lifestyle label creates apparel and accessories from vintage and used clothing. “The creation process faced a new reality” due to the ongoing war with Russia, operating “under air raid sirens, the team’s eternal fear for their lives and a temporary power outage,” the designer said.  

Ksenia Schnaider x Zalando corset top.
Ksenia Schnaider x Zalando corset top. Zalando

Founded in 2011 by Schnaider and her husband, Anton Schnaider, the brand’s reworked pieces showcase modern cuts and draping with an emphasis on tailoring. Assymetrical jeans, distressed denim jackets with a fur-like feel, and hybridized silhouettes made from multiple garments pervade the line.

Using black and indigo denim, the five-piece collection for Zalando offers “fresh shades and shapes,” while certain design elements carry over from Schnaider’s core collection. Pieces include short and long corset tops made from patchwork denim in different shades, relaxed reworked denim shorts, faded black denim shorts with an oversized silhouette and a denim mini skirt with a trim made from boxers. Items range in price from 111.95 euros (about $117) to 309.95 euros (about $329).

“Sustainability has formulated the DNA of Ksenia Schnaider,” the designer wrote. “The brand’s commitment has been evident throughout all the countless versatile garments perfect for conscious consumption and a busy lifestyle over the years.” Ksenia Schnaider operates one flagship store in Kyiv, where all collections are also produced at its owned production facility. Collections are distributed globally on the brand’s website, and now, with Zalando.

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Ksenia Schnaider x Zalando denim skirt.
Ksenia Schnaider x Zalando denim skirt. Zalando

Zalando CEOs Robert Gentz and David Schneider first expressed support for Ukraine in March 2022, noting that, “As a European-born company, we believe in democracy, are committed to peace and urgently wish to see an immediate end to the violence.” Gentz and Schneider said Zalando would use its logistics network in Poland, as well as brand partnerships throughout Europe, to support humanitarian relief, committing 1 million euros to the cause. The company also fast-tracked the recruitment process for Ukrainian refugees looking for work throughout the crisis.

The same month, Schnaider took to Instagram to request support for the brand’s 30-person team. “Our entire 30-person team has been forced to prioritize their safety and take care of their families during the war,” the post said. “Our business has been brutally halted. We cannot afford to wait for wholesale payments, and therefore we ask you to purchase a certificate that will help provide our team with food and medical supplies during the war.”

Ksenia Schnaider will introduce a collaboration with New York-based brand DL1961 this spring.