Zara is feeling the heat after a campaign gone awry.
Curvy girls around the world took notice of Zara’s campaign to Love Your Curves, featuring slender models.
Irish radio broadcaster Muireann O’Connell found the ad in Dublin and took to Twitter to voice her opinion on the thin ladies modeling for Love Your Curves.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O’Connell (@MuireannO_C) February 28, 2017
Others voiced their concern over the marketing campaign, showing equal amounts of disgust and questioning.
Dear @zara, we heard you are in desperate need of curvy models. May we offer our assistence? #loveyourcurves CC @MuireannO_C pic.twitter.com/p1RU7p5zCY
— Kita van Slooten (@kitavanslooten) March 2, 2017
Zara has yet to publicly make a statement on the matter.