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Ziggy and Stephen Marley Star in the Spring ’15 John Varvatos Campaign

John Varvatos, the iconic all-American brand known for its rock ‘n’ roll edge, has shifted its gears to more mellow island vibes. Varvatos has pegged Ziggy and Stephen Marley, the sons of the legendary singer and human rights activist Bob Marley, to star in the line’s Spring ’15 campaign.

Both sons have followed in their father’s footsteps as musicians and artists. Combined, the brothers have 14 Grammy awards and one Emmy award.

The black and white family portrait was shot in Austin, Texas by renowned photographer Danny Clinch. Ziggy wears a two-button peak-lapel jacket detailed with crocodile jacquard, while Stephen is clad in a simpler black one-button peak-lapel tuxedo and gray dress shirt.

To commemorate Bob Marley’s 70th birthday on Feb. 6th, a short film will be released on the John Varvatos website the day before.

The Marley brothers join a rock ‘n’ roll Hall of Fame-worthy club of musicians who have posed for Varvatos. Beatles drummer Ringo Starr was the face of the brand’s Fall ’14 campaign. Other campaigns featured Gary Clark Jr., Jimmy Page, Green Day, Questlove, and KISS.