Amsterdam is not only home to Denham the Jeanmaker, Kings of Indigo and Kingpins, which begins Wednesday at Westergasfabriek. The Dutch city is also a trailblazer in sustainability, leading by example with initiatives to increase the number of zero-emission vehicles on its roads, to establish a circular economy through new business models and to take actions that will make it “climate proof” by 2020.
That laser-sharp focus on the environment is carried into residents’ lifestyles, and local businesses are responding with concepts that blends style with sustainability with style.
From trendy hotels and memorable dining experience, to an organic cotton denim brand that denim heads love, here’s a look at some of the sustainable hot spots in Amsterdam.
Fashion For Good
Rokin 102, 1012 KZ Amsterdam
Visit the world’s first interactive museum for sustainable fashion. Fashion For Good, the global initiative to promote sustainability in fashion, welcomes guests to its immersive exhibition built around themes that promote actionable change. The museum’s current theme, “Naked: A transparent journey in fashion,” examines the story, people and places behind clothes and highlights transparent brands like Reformation and Allbirds.
The Impact Shop
Molsteeg 8a, 1012 SM Amsterdam
Launched as a platform for sustainable brand to sell their designs, The Impact Shop supports fair trade brands and small businesses that promote recycling, sustainability and social causes. The boutique stocks brands like Swedish Stockings, a company that makes legwear from pre- and post-consumer nylon waste, and Nobody Has To Know, a gender fluid brand that reworks vintage denim.
Hartenstraat 2 1016 CB, Amsterdam
Nudie Jeans holds court on the picturesque corner of Hartenstraat in Amsterdam’s famous 9 Streets. The Swedish brand, which shares its production map, audit procedures and the names of its suppliers with the public, houses its full range of organic cotton denim at the two-floor boutique. The shop also houses a denim repair shop for denim heads to bring their Nudie and non-Nudie jeans for a tune-up.
Amstelvlietstraat 4, 1096 GG Amsterdam
A rooftop greenhouse and “energy enhancing” room features are among the feel-good amenities touted by sustainable hotel, QO Amsterdam. The 288-room hotel, located along the Amstel River, was constructed with energy-saving materials that have been chosen for its “circularity credientials,” including carpets made from 100 percent recycled yarn previously used in fishing nets. Along with using locally sourced bath products, the hotel’s greenhouse supplies its restaurant Juniper & Kin.
Ceintuurbaan 252, 1072 PD Amsterdam
Launched in 2008 as a sustainable ethical fashion and lifestyle brand, Studio JUX has become a go-to purveyor in the Dutch city for minimalist fashion—in both style and footprint. The store stocks its own house brand manufactured in its own factory in Nepal using sustainable materials like lyocell and organic cotton/hemp blends. The store also carries fellow sustainable brands from the region, including Kings of Indigo.
Kamerlingh Onneslaan 3, 1097 DE Amsterdam
Housed in a former greenhouse that dates back to the 1920s, De Kas has become an icon of the city’s efforts to promote healthy and local eating. The restaurant uses fresh local ingredients and grows its own herbs and vegetables for its menu of Mediterranean-inspired, organic dishes. Guests are also allowed to tour the restaurant’s nursery and garden, or attend a workshop at its fields located outside the city center.