Just as denim is constantly evolving, its hangtags and labels are also getting an update. Italian trims and packaging supplier Cadica Group recently launched its Spring/Summer 2022 collection that boasts important themes currently shaping society.
The industry-wide shift to gender-neutral styles and environmentally friendly fashion is reflected in the company’s new range, which it calls “Gender is Just a Label.” Featuring fewer products that are “richer in details,” the latest offerings check important boxes for an industry with a more refined, minimalist focus.
The collection tells four different stories, including what it calls “Forever Blue,” a genderless, workwear-inspired assortment for denim centered on the themes of recycling and re-use.
“Tactility” is composed of soft, light materials in an ethereal palette of whites, nudes and earth tones. The colors, combined with the use of transparent and natural fabrics, resemble skin and underscore the collective shift to nature.
“Over the Top” touches on consumers’ new affinity for bold colors as a means to express themselves and escape from the monotony of everyday life, while “Monumental” incorporates the utilitarian theme that’s often present during periods of global uncertainty. It uses metal-inspired and heavy fabrics to reflect the functional styles of today.
“Nowadays there are many scenarios that are deconstructing what was considered ‘normal’ a few months ago,” said Carlo Parisatto, chief marketing officer at Cadica Group, adding that society’s vulnerability, powerlessness and new values in the post-pandemic world played a major role in designing the collection.
Cadica’s previous collections have highlighted cultural moments as well. In August, it launched “The New Normal Collection” acknowledging the industry’s rebirth as a result of the Covid-19 pandemic. The range combined a vintage aesthetic with modern sustainability through the use of recycled and organic materials.